These cards present sourced material with attribution to plaintiffs, regulators, or reporting. Disputed claims are not presented as proven facts.中文对应:这组卡片只呈现有出处的材料,不把争议写成已证实事实。
Paywall: basic actions are locked付费墙:把最基本的动作锁起来
The package records: Match.com free users can receive messages but cannot reply; Tinder has an alleged invisible like cap; Hinge gives free users 8 likes a day; Bumble charges to see who liked you.数据包对应中文:Match.com 免费用户可收到消息却不能回复;Tinder 的点赞存在“看不见的上限”;Hinge 免费档每天 8 个赞;Bumble 查看“谁喜欢你”要付费。
“You were liked”: the subscription bait dispute“你被看中了”:诱导订阅的争议
FTC materials from 2019 said Match.com sent “he or she likes you” notices to non-paying users and some accounts had already been flagged as likely scammers. The package records 499,691 subscriptions within 24 hours, about 4 million messages involving 2.25 million people, and an estimated 25–30% suspected scam accounts among daily sign-ups. Match Group agreed to a $14 million settlement in August 2025; a 2022 court ruling dismissed some allegations.数据包对应中文:FTC 2019 年材料称 Match.com 向非付费用户发送“他/她看中你了”通知,其中一些账号已被标记为疑似骗子;记录 24 小时内约 499,691 笔订阅、约 400 万条消息涉及 225 万人、每天新会员中疑似诈骗者约 25%–30%;2025 年 8 月和解 1,400 万美元,2022 年部分指控被驳回。
A “six-month guarantee” with conditions buried in fine print假“半年保证”:关键条件藏在条款里
The FTC complaint said the promise required an approved photo within seven days and messages to five different subscribers each month; the 2025 settlement required clearer disclosure.数据包对应中文:FTC 起诉材料称需要在 7 天内上传获批头像、每月给 5 个不同订阅用户发消息;2025 年和解要求更清楚披露条件。
Easy to join, hard to cancel进来容易,取消难
The FTC complaint quoted internal materials describing cancellation as hard to find, cumbersome, and confusing, with six or more clicks in one demonstration.数据包对应中文:FTC 起诉书引用内部材料称取消流程难找、繁琐、令人困惑;内部演示提到 6 次以上点击。
Account closure after a billing dispute账单争议后封号
The FTC complaint alleged that Match could close an account after a billing dispute while keeping payment; the 2025 settlement barred retaliation over billing disputes.数据包对应中文:FTC 起诉材料称账单争议后可能封号并保留费用;2025 年和解禁止报复。
Plaintiffs’ claim / 原告主张
Algorithmic rewards “designed to stay out of reach”算法“故意让奖赏够不着”:原告主张,尚非定论
In a 2024 class action, plaintiffs alleged that Match used game-like design to keep users chasing psychological rewards and in a pay-to-play loop. Hinge’s slogan was also alleged to be false advertising. The case was compelled to arbitration in December 2024.数据包对应中文:2024 年集体诉讼原告主张 Match 用类游戏化设计把用户困在持续付费循环;Hinge 口号也被指控为虚假广告;2024 年 12 月送交仲裁。
平台回应 / Platform response
Platform response: Match Group denies these allegations and has publicly said its business model is not based on advertising or engagement metrics.中文对应:Match Group 否认这些指控,并公开称商业模式不基于广告或参与度指标。
Age-based pricing for the same feature看着你的钱包定价:同功能按年龄不同价
The Tinder settlement site records allegations that users over 30 were charged $19.99 while younger users paid $9.99 or $14.99. The parties agreed to a $60.5 million settlement on September 10, 2025.数据包对应中文:Tinder 集体诉讼网站记录 30 岁以上 $19.99、30 岁以下 $9.99 或 $14.99 的指控;2025 年 9 月 10 日同意 6,050 万美元和解。
Chinese offline stores: “treat customers as prey”中国线下门店:央视报道的“把客户当猎物”培训
Media reports on the 2024 CCTV 3·15 investigation described invented “virtual people,” spending-power screening, anxiety-based pressure, and memberships costing tens of thousands of yuan. A Jiangsu consumer survey reported a 93.3% information-audit failure rate, 65% sales calls, and 51.2% being steered to offline stores.数据包对应中文:媒体转述央视 3·15 调查称培训包括捏造“虚拟人”、筛选消费能力、用焦虑施压、诱导购买上万元会员;江苏调查报告信息审核不合格率 93.3%、65% 收到推销电话、51.2% 被诱导到线下门店。